In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.
Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions.
We also discuss, what is data for design? What are the metrics a design team can track?
Can we associate design to growth as well?
All this and more with Shay in this episode.
Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/
Visit ActiveCampaign - https://www.activecampaign.com/
Check out free tools here - https://www.activecampaign.com/free-marketing-tools
S2E24 - Talking Customer Success ft. Nimesh Mathur, Branch
S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC
S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant
S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari
S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github
S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage
S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy
S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase
S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost
S2E13 - Unscripted sessions ft. Mayur Gupta, CMO of Freshly
S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix
S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap
S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively
S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co
S2E8 - Talking tech SaaS Sales ft. Srinath Srinivasan, Head of Sales at Plivo
S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk
S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya
S2E5 - Exploring Webinars ft. Joana Inch
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