Today’s guest on the “Phil with F30” podcast is Farryn Weiner – Founder of FarrynHeight
Forbes List: USA
Year: 2014
Category: Marketing & Advertising
By recognizing her skills as a storyteller and marketer, Farryn Weiner positioned herself as the leader of social strategy for Michael Kors. When social media was in its infancy, Farryn took a risk in creating the first Instagram ad ever! That risk paid off and proved that Farryn was ahead of the trend in creating social media and understanding consumer behavior shifts. Farryn has also held social media positions at Jetsetter.com and the Sweet Green restaurant chain.
When the entrepreneurial itch came, she started FarrynHeight. Her work is still about telling stories to build brands while helping companies identify and solve their marketing challenges.
I’m impressed with Farryn’s ability to inspire business leaders to access their core values. It’s also a reflection of how she leads her life and her business.
We discuss:
The excitement of creating the first Instagram ad.
Using critical feedback.
The importance of authenticity in brand building.
Her focus on strengths, not weaknesses.
Self-funding success.
Shedding fear.
Big sister leadership style.
Hiring for strengths and values, and not skills.
Farryn shares valuable work and life lessons. It’s also a common theme in her new podcast. I hope you enjoy our conversation.
“Under 30 Seconds Round”
1. What is the book you’ve gifted more often than any other book, and why?
How Will You Measure Your Life? by Clayton Christensen, James Allworth and Karen Dillon. Clayton is the first person who got me thinking about how I can be happy and successful in my career at the same time.
2. What’s one of the best investments and one of the worst investments you’ve ever made and why?
Best - Investing in myself.
Worst - Thinking about what I should invest in.
3. What’s the most impactful thing you do in your Morning and Evening routines?
AM - Concentrate on breathing.
PM - Take a bath when I can as it’s a forced calm.
4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business?
I would “ask why,” start understanding the why, and look for the problem rooted in the why.
5. What’s something you never knew you needed?
An infrared sauna and a heated blanket.
In the REVIEW SECTION, please let me know…
The city / country you’re tuning in from!
How Farryn Weiner’s story has inspired you! And, your favorite part of this episode!
Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!
GUEST INFO: Farryn Weiner - Founder of FarrynHeight
CONTACT: Twitter @jetsetfarryn and Instagram @jetsetfarryn
WEBSITE: https://www.farrynheight.com/
PODCAST: www.farrynheight.com/podcast
HOST INFO: Phil Michaels
SOCIAL: @iamphilmichaels
YOUTUBE: www.youtube.com/philmichaels
PODCAST WEBSITE: www.philwithF30.com
PHIL’s WEBSITE: www.iamphilmichaels.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
023 | "Cornell Dr. Creates AI For Cancer Treatment" (Dr. Neel at OneThree Bio)
022 | "Elon Musk's Biggest Competitor, The Fuel of The Future" (Vaitea at Enapter)
021 | "World's Only Test of All 3 COVID Antibodies" (Kunal at TezTed)
020 | "Google Glasses Used to Drive Wheelchairs" (Claudiu at Munevo)
019 | "Africa's Largest Tech & Vocational Skills Competition" (Bright at iCreate Africa)
018 | "Academy Award-Winning Producer" (Rotem at Rotem Alima Productions)
017 | "Entrepreneur Platform for Women" (Rhonesha at Her Agenda)
016 | "For Every Ad You Watch, She Donates 50% to Charity" (Amy at Good-Loop)
015 | "Redesign Hospital Rooms to Reduce Stress" (Kate at Extra Terrestrial Studio)
014 | "Using Rap for SATs to Get Into Ivy Leagues" (Austin at Rhymes with Reason)
013 | "From Playing Video Games in Basement to Making $1 Million" (Z at Serenity Forge)
012 | "How to Raise Capital - Investors Insider Tips" (Shawn at Floodgate Investors)
011 | "Robot that Replaces your Pool Boy" (Ravi at Sutro)
010 | "Neuroscientist on Mental Illness" (Daniel at McGill Univ.)
009 | "Your Rent Payment Can Now Raise Your Credit Score" (Samir & Abbey at Esusu)
008 | "Outsource Your Team to Save Money & Make Impact" (David at Boldr Impact)
007 | "Report Potholes to Your Government With This App" (Beto at Irys)
006 | "Only Vibrator in the World that Tracks Your Orgasms" (Anna at Lioness)
005 | "Israeli + Palestinian Design Fashion that Repels COVID" (Michal at Hidas)
004 | "The Airbnb for International Volunteering" (Pascal at VolunteerWorld)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show