Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.
(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP
(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.
(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.
(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work.
(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.
(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.
(45:10) Weird Search Partners data
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.
(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential.
(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy
236: Huge Google Ads Q&A With Some Awesome Questions!
235: The Perfect Landing Page Checklist
234: Improve Your Performance And Efficiency With Google Ads Editor
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
232: Giant Google Ads Q&A Part 2
231: Giant Google Ads Q&A Part 1
230: How To Use Search Terms Like A Pro
229: The Search Terms Report Is Changing
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
227: Solutions For Low Search Volume & No Search Volume
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
225: Competitive Metrics Columns
224: How To Grow The Lazy Man Build After Launching
223: The Lazy Man Build
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
220: Easy Google Ads Keywords Strategy That Leads To Success
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast