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Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.
(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP
(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.
(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.
(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work.
(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.
(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.
(45:10) Weird Search Partners data
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.
(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential.
(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
315: The Second-Best Google Ads Q&A We’ve Ever Done!
314: Week 1 Checklist for New Google Ads Campaigns
313: How to Improve Your Clickthrough Rate in Google Ads
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
311: Click Share Column Deep Dive
310: The Secrets to Getting More Leads from Google Ads
309: How Small Businesses Should Think About Advertising on Google Ads
308: The Best Google Ads Q&A We’ve Ever Done
307: Exciting Updates to Conversion Tracking in Google Ads
306: Call Extensions Deep Dive
305: Performance Max Campaigns in Google Ads
304: How to Eliminate Google Ads Stress
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
302: Amazing Google Ads Q&A Episode
301: Beginner's Guide to Google Ads
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
298: How to Build a YouTube Campaign in Google Ads
297: 5 Data Columns in Google Ads You Must Understand!
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