The Dentalpreneur Podcast w/ Dr. Mark Costes
Business:Entrepreneurship
On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
EPISODE RESOURCES
1952: Loan Repayment & Personal Finance Pt. 2
1951: Loan Repayment & Personal Finance Pt. 1
1950: Converting Set-Backs
1949: Sustainable Dental Missions
1948: Inside the Operatory
1947: Inside & Outside of the OP Income
1946: Scaling New Heights
1945: The Core of Personal Integrity
1944: Recharging the Dental Battery Pt. 2
1943: Recharging the Dental Battery Pt. 1
1942: Assembling Your Personal Board
1941: A Team Approach to "Living the Dream" Pt. 2
1940: A Team Approach to "Living the Dream" Pt. 1
1939: Creating an Effective Dental Operations Manual
1938: The Future of Dental Labs
1937: Culture, Compensation & Calibrations
1936: Maximizing Practice Value
1935: Strategic Wealth Management
1934: Systems & Methodologies
1933: Crafting Authentic Stories in Dentistry
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