The Dentalpreneur Podcast w/ Dr. Mark Costes
Business:Entrepreneurship
On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
EPISODE RESOURCES
1892: Advanced, Real World Tax Planning Pt. 2
1891: Advanced, Real World Tax Planning Pt. 1
1890: The Lifecycle of a Full Arch Implant
1889: Effective Guerilla Marketing
1888: Massive Growth in a Small Urban Space Pt. 2
1887: Massive Growth in a Small Urban Space Pt. 1
1886: Innovative Leadership
1885: Overcoming Dentistry's Biggest Challenges
1884: Year End Actions & Reflections
1883: Optimizing Dental Practices & Leadership Pt. 2
1882: Optimizing Dental Practices & Leadership Pt. 1
1881: The New World of Private Equity Pt. 2
1880: The New World of Private Equity Pt. 1
1879: Understanding the Insurance Game
1878: Technology, Delegation & Outsourcing
1877: Onboarding & Universal Training
1876: A Unique DSO Model Pt. 2
1875: A Unique DSO Model Pt. 1
1874: Advanced Prosthetics & Conversions
1873: Valuations & Consolidation Pt. 2
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