If you are trying to market and sell something, you are in the behavioral science business.
Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.
If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.
This episode will breakdown:
Beyond The Episode Gems:
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com
• Listen to Ep 40 to unlock your growth mindset to enable you to apply behavioral science better.
• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.
• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.
• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)
86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)
85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.
84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.
83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.
82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!
81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!
80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.
79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.
76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek
71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.
70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!
69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.
68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!
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