If you are trying to market and sell something, you are in the behavioral science business.
Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.
If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.
This episode will breakdown:
Beyond The Episode Gems:
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com
• Listen to Ep 40 to unlock your growth mindset to enable you to apply behavioral science better.
• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.
• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.
• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!
26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.
25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces.
24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come
23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA.
22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things!
21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation!
20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business.
19. Breaking The Cement Walls Separating You From Your True Business Growth Potential
18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?
17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed?
16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.
15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability.
14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.
13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales.
12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings.
#Basketball
Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es.
#Risk
#Freestyling
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