Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll
Are you looking to stand out from your competition?
Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?
Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers.
A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.
It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.
Why is this book needed?
We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers.
Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits.
What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish.
Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.
The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
467 Stop Starvation Marketing by Christine Slocumb
466 Forget The Funnel by Georgiana Laudi
465 The Growth Leader by Scott Edinger
464 Discover Questions by Deb Calvert
Ship It by Seth Godin
463 The Story Selling Method by Philipp Humm
462 The Negativity Fast by Anthony Iannarino
461 Content Marketing Strategy by Robert Rose
460 Simply Put by Ben Guttmann
459 Unforgettable by Phil Mershon
458 Inspire Your Buyers by Bruce Scheer
457 High Impact Content Marketing by Purna Virji
456 The Point by Steve Woodruff
455 The Time to Win by Jay Baer
454 The Marketing Leader's Code by Gareth Helm
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