Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll
Are you looking to stand out from your competition?
Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?
Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers.
A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.
It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.
Why is this book needed?
We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers.
Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits.
What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish.
Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.
The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps
453 The Ultimate Customer Experience by Scott McKain
452 Account Based Growth by Bev Burgess
451 Decisions Over Decimals by Oded Netzer
The State of Marketing Books with Josh Bernoff
450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott
449 Build A Better Business Book by Josh Bernoff
448 The Insight Book by Anthony Tasgal
447 Never Lose an Employee Again by Joey Coleman
446 The Human Experience by John Sills
445 Go Big Or Go Home by Diana Kander
444 The Experience Mindset by Tiffani Bova
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
442 Do It! Selling by David Newman
441 Breakout Brands by Jared Schrieber
440 Seeing The How by Allen Adamson
439 The Smart Branding Book by Dan White
438 The Frictionless Organization by Bill Price
437 Email Marketing Rules by Chad White
436 The Future Normal by Rohit Bhargava
435 Entrepreneurial Marketing by Philip Kotler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast