Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Shhh Silk's founder Olivia Carr ...
Righto, at this point I normally rabbit on about supporting the work I do for small business by joining my Membership over at Patreon.com/MarketingPodcast. But I have something so much more important to share with you, especially if you’re looking for new and effective ways to put your business on the map OR simply if you want to add more fun to your marketing.
Olivia Carr is the founder of Shhh Silk. An online / offline business that sells silky things that help you sleep - eye masks, pillow cases, etc. It’s turning over around $2M a year and has seven staff. But that’s not important right now.
What is important is the way she goes about building the business, through fun, Guerilla-type marketing ideas. And she has plenty.
From driving right up to the front door of the Kardashian’s house unannounced, to flying a plane towing a promotional banner over the Melbourne Cup, Olivia is a huge believer of out-of-the-box thinking.
Her mantra is to do what other business owners aren’t willing or haven't even thought about doing. That’s where the clear air is.
Now, a couple of things to note … Olivia has written a book called Self Made which you’ll hear referenced a few times, plus she’s endured a troubled upbringing, postnatal depression, and she’s a fellow sufferer of anxiety … all of which we touch on in the early stages of this very personal chat.
If you are doing it tough, or you are triggered by any of this discussion, then please talk to a friend, or call your local support service which in Australia is Lifeline on 13 11 14.
Let’s go meet Olivia Carr.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
See omnystudio.com/listener for privacy information.
Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643
Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642
The surprisingly simple wealth-building strategy of website investor Matt Raad | #641
The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640
Time management expert Kate Christie on living your best business & personal life | #639
If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638
How writing changed Tim Denning's business life forever | #637
How a big night out turned into a world first product with Zip Zap's Bailey Page | #636
How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635
Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634
From Rumours To Riches: Fleetwood Mac's Manager Dennis Dunstan On Managing The Biggest Band In The World | #633
The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632
How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631
How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630
Beyond undies: How Tradie's founder Ben Goodfellow is breaking the rules of brand extension | #629
The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628
Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627
How to tap into a neglected market by becoming a disabled friendly business | #626
From a Peruvian Jungle discovery to sweet success : Meet the founders of Fortunato Chocolate | #625
Turn one customer into seven higher paying ones using this proven referral marketing technique | #624
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Communication Research Podcast
Blog Talk Radio.com Featured Upcoming and Live Shows
newbooksincommunications.com
Powerful Insights
Solo Practice University® Guest Lectures