Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Shhh Silk's founder Olivia Carr ...
Righto, at this point I normally rabbit on about supporting the work I do for small business by joining my Membership over at Patreon.com/MarketingPodcast. But I have something so much more important to share with you, especially if you’re looking for new and effective ways to put your business on the map OR simply if you want to add more fun to your marketing.
Olivia Carr is the founder of Shhh Silk. An online / offline business that sells silky things that help you sleep - eye masks, pillow cases, etc. It’s turning over around $2M a year and has seven staff. But that’s not important right now.
What is important is the way she goes about building the business, through fun, Guerilla-type marketing ideas. And she has plenty.
From driving right up to the front door of the Kardashian’s house unannounced, to flying a plane towing a promotional banner over the Melbourne Cup, Olivia is a huge believer of out-of-the-box thinking.
Her mantra is to do what other business owners aren’t willing or haven't even thought about doing. That’s where the clear air is.
Now, a couple of things to note … Olivia has written a book called Self Made which you’ll hear referenced a few times, plus she’s endured a troubled upbringing, postnatal depression, and she’s a fellow sufferer of anxiety … all of which we touch on in the early stages of this very personal chat.
If you are doing it tough, or you are triggered by any of this discussion, then please talk to a friend, or call your local support service which in Australia is Lifeline on 13 11 14.
Let’s go meet Olivia Carr.
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
See omnystudio.com/listener for privacy information.
How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543
[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542
Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541
How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540
Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539
[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538
This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537
Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536
Clever marketing ideas have built The Branding Office in to a nice little earner | #535
Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534
How to find your ideal niche in business | #533
32 Ways Consumers Can Help Small Business Grow | #532
Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531
Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530
These smart decisions led to Mobile Tyre Shop growing exponentially | #529
Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528
Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527
COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526
Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525
Smart social media usage grew this third-generation chocolate shop | #524
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Communication Research Podcast
Blog Talk Radio.com Featured Upcoming and Live Shows
newbooksincommunications.com
Powerful Insights
Solo Practice University® Guest Lectures