In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insights from her influential presence on one of China's premier social media platforms.
Grace shares the story and mission of ACCLA, detailing the organization's efforts to bridge cultural and language gaps between Australia and China. She provides insightful data on the number of Chinese individuals pursuing studies and careers in Australia and places this in the context of global trends. Furthermore, Grace delves into the cultural adjustments and challenges faced by new arrivals in Australia, highlighting surprising and noteworthy observations.
Moving beyond her professional role, Grace discusses her journey into this field and her impactful work as an influencer on Little Red Book. She offers a glimpse into the content she shares with her audience, focusing on frequency and themes. Grace also provides an overview of Little Red Book, comparing it to Western social media platforms and discussing its unique place in the digital landscape.
The conversation also touches on the demographics of Grace's audience, both in Australia and China, and comments on recent Western interest in Chinese-style advice through Little Red Book.
Discussion Points:
Jacob Cooke | Japan's Booming E-commerce Market
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China
Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue
Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia
Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK
Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally
Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China
Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn
Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication
Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming
Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan
Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia
Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia
Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail
Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories
Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia
Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia
Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia
Year In Review, Part 2 | The Greatest Hits Of 2022!!
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips