In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insights from her influential presence on one of China's premier social media platforms.
Grace shares the story and mission of ACCLA, detailing the organization's efforts to bridge cultural and language gaps between Australia and China. She provides insightful data on the number of Chinese individuals pursuing studies and careers in Australia and places this in the context of global trends. Furthermore, Grace delves into the cultural adjustments and challenges faced by new arrivals in Australia, highlighting surprising and noteworthy observations.
Moving beyond her professional role, Grace discusses her journey into this field and her impactful work as an influencer on Little Red Book. She offers a glimpse into the content she shares with her audience, focusing on frequency and themes. Grace also provides an overview of Little Red Book, comparing it to Western social media platforms and discussing its unique place in the digital landscape.
The conversation also touches on the demographics of Grace's audience, both in Australia and China, and comments on recent Western interest in Chinese-style advice through Little Red Book.
Discussion Points:
Andrew Sigfrids | Architecture and Design - In China & For China
Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia
Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast
Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges
Daphne Tuijn | Deriving Insights and Intelligence From Data In China
Greg Turner | Live Sports & Entertainment Venue Management in China
Benjamin Wahl | The Strategic Business of Sports Solutions in China
Charles Lavoie | Staying Consistently Creative in China
Yoann Delwarde | The Art of Sales in China
Kevin Hui | Growing the Sport of Hockey in China
Wendy MacKenzie Pease | Translating Global Marketing Success
Professor Min Ye | The Chinese and Asian Political Economies
Jim Dunn | The Future of Building Design, Construction, & Delivery
Chloé Goncalves | Exfoliating China's Cosmetics Industry
Mark Kristofic | The Boom of Winter Sports in China
Bill Tung | Is Fitness Fashion Big in China & Japan?
Radley Mackenzie | The Rising Tide of Sports in China
Dr. Gang Lu | Building a Tech Media Empire in China
Nabil Sabet | The Future of Workspace Design in China
Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures
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