Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals.
In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.
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190: Designing Smarter Learning Experiences with Connie Malamed
189: Working the Nine Shift with Bill Draves of LERN
188: Maximizing Learning with Mindset
187: Learning Out Loud with Michelle Ockers
186: Venturing into the EdTech Market with Ian Chiu
185: Revisiting the Learning Revolution
184: A Generational – and Practical – View of Learning with Michelle Ryan
183: Making Conferences Learningful with Nancy Bacon and Mark Nilles
182: Reach, Revenue, and Impact
181: Getting Curious About Curiosity with Francesca Gino
180: Cultivating Communities with Rachel Happe of Community Roundtable
179: Pricing Educational Products
178: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna – Part II
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176: 5 Big Takeaways from Traffic and Conversion 2019
175: Leading Transformational Change with Greg Satell
174: Network Leadership with Jane Wei-Skillern
173: The Impact of Artificial Intelligence on Learning Businesses
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