This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.
In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.
Key Takeaways:
Quote:
“ Incentives, regardless of your use case, are a great way to drive impact. Whether you're trying to grow pipeline. Whether you're trying to drive sales. Whether you want to make sure people participate in your studies, and you can recruit people in global markets that you're trying to figure out how to get people to just respond or participate. And so based on what we do, we're starting to see some best practices or things that can actually position you better to reach your ultimate goal, which is sales, pipeline, et cetera.”
Episode Timestamps:
*(02:52) The Trust Tree: Building awareness of brand and category
*(14:11) The Playbook: Investing in content
*(28:17) The Dust Up: Diffusing tension between product and sales
*(30:07) Dana’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
Utilizing AI Systems with Juniper Networks CMO, Mike Marcellin
The New School Demand Gen Mindset at G2 with CMO Ryan Bonnici
Why Global Sales and Marketing Alignment are Key to IBM’s Success with Corinne Sklar, CMO of IBM iX
Driving the Next Phase of Growth at a $150 Billion Software Giant with Nate Skinner, SVP of Marketing at Oracle
The Magic Behind Twilio’s Meteoric Growth with Sara Varni, CMO
How ThoughtSpot Became a $2B Unicorn in 5 years with Scott Holden, CMO
Trailer
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast