This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.
In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.
Key Takeaways:
Quote:
“ Incentives, regardless of your use case, are a great way to drive impact. Whether you're trying to grow pipeline. Whether you're trying to drive sales. Whether you want to make sure people participate in your studies, and you can recruit people in global markets that you're trying to figure out how to get people to just respond or participate. And so based on what we do, we're starting to see some best practices or things that can actually position you better to reach your ultimate goal, which is sales, pipeline, et cetera.”
Episode Timestamps:
*(02:52) The Trust Tree: Building awareness of brand and category
*(14:11) The Playbook: Investing in content
*(28:17) The Dust Up: Diffusing tension between product and sales
*(30:07) Dana’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
Creating Demand Starts with a Story
What Makes a Great Marketer? Right Thing, Right Place, Right Time
Mixing Up Traditional Marketing Models for Next-Gen Buyers
Mobilizing Your Customer Base to Drive Sales
How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport
Unlocking Greater Marketing Potential: Operationalizing Your ICP
Goodbye Traditional Outbound, Hello Hyper-Personalized Content
Creating the Ultimate Unified Digital Experience for Customers
The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy
Scaling Success: Breaking Down Organizational Silos
The Modern CMO: A Cornerstone of Services and Success
How Your Narrative Fuels Brand and Demand
The CRO to CMO Advantage: Reimagining Go to Market
The AI Conversation: What Marketers Should Be Thinking About
Reduce Revenue Leak with Purpose-Driven Marketing
Mastering Event Engagement Through Customer Stories
The Future of Pipeline Generation
Championing Owned Media Experiences for Brands
Crafting Brand Intent for Greater Customer Impact
Enabling Your Marketing Team to Be Bold
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips