What if the common business advice about how to grow your business is not meant for you?
What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?
If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.
It is because how you've been taught to market doesn't work for an expert like you.
So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist.
In this episode:
Learn more about Michelle Mazur & The Expert Up Club:
Resources:
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
Show, Don’t Tell: Building Trust in Your Marketing
Stop “Should’ing” Yourself with Amanda McKinney
The Do Less But Better Marketing Strategy
Five Reasons Why Marketing Bites (And What To Do About It)
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Doing Business Differently? Be an Expert Amongst the Experts
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
Why Marketing Courses Fail Your Business (and What to do Instead)
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
[MMSL] What to Do When Your Audience Isn't Growing
The Proving Energy Trap: How to Communicate Your Expertise Effectively
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
[Rebroadcast] Are You the Overlooked Expert?
Are You Being Overlooked Because Of Your Marketing?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips