In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee.
I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.
Vikram also shares how to align goals to different stages of the funnel along with some examples. Also, why it's important for any marketer to be aware of the entire funnel journey.
All this and much more with Vikram in this episode.
Connect with Vikram on LinkedIn here - https://www.linkedin.com/in/markalive/
S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC
S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant
S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari
S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github
S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign
S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage
S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy
S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase
S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost
S2E13 - Unscripted sessions ft. Mayur Gupta, CMO of Freshly
S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix
S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap
S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively
S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co
S2E8 - Talking tech SaaS Sales ft. Srinath Srinivasan, Head of Sales at Plivo
S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk
S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya
S2E5 - Exploring Webinars ft. Joana Inch
S2E4 - Unscripted sessions with Surendar Natarajan, CEO of Adapt.io
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