In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.
Konstantin Dieterle | Head of Business Development, Beyond Sports
Roger Jones | Director, Corporate Partnerships, Cleveland Browns
John Kimball, Mike Berry, Greg Tanner, & Casey Stauffer | Sports Business Summit - Sponsorship Panel
Brett Wallerstedt | General Manager, Sun Devil Athletics Corporate Partnerships
Tom Barbitta | CMO, Sauer Brands & Duke's Mayonnaise
Ryan Holloway | Founder & President, Peak Sports Management
Nicki Ewell & Tony Diaz | Planning for the Super Bowl
Casey Hurbis & Nana-Yaw Asamoah | An Inside Look at the NFL & Rocket Mortgage Deal
Ahron Cohen | Former President & CEO, Arizona Coyotes
Natalie Bowman | Managing Director, Marketing & Advertising, Alaska Airlines
Avish Sood & Jason Smith | Special Announcement
Alex Tunbridge | CEO, Stevenage F.C.
Brette Sadler | Head of Corporate Partnerships, MGM Resorts
Matt Kobach | Director of Content Marketing, Fast
Ari Mark | Head of Partnership Development, The Drone Racing League
Heidi Dettmer (VP, Marketing) and Jeff Webster (VP, Partnerships) at Seattle Kraken
Leah MacNab | Managing Director, NBA Canada
Matt Bruhn (President & GM) and Luke Atkinson (CMO) of Pabst Brewing Co.
Dan Migala | Co-Founder & Chief Innovation Officer, 4FRONT
Tyrrell Schmidt | Global Brand & Customer Experience Officer, TD Bank
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