In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.
Mike Palisi | President, Van Wagner College
John Rocco & Dhaval Bhatt | The Hockey for All Campaign
Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
Yaron Talpaz | VP of Strategic Partnerships, Pico
Mark Giovino | Founder & CEO of Allionce Group
Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness
Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport
Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing
Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships
Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils
Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact
Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer
Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose
David Bornoff & Jerry Hoak | Growing the DoorDash Brand
Bob Lynch | President & Founder, Sponsor United
Danita Johnson | President, Business Operations, D.C. United
Allison Eddy Sollazzo | Director of Club Business Development, NHL
Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash
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