JournalList.net is a non-profit membership organization that originated and currently maintains the trust.txt reference document. Trust.txt is a simple page of code with the goal that it would be used worldwide to distinguish legitimate news organizations from non-legitimate ones.
The idea of having a universal code that achieves mass adoption by digital platforms is not a new one. Back as early as 1994, before the internet reached widespread use, a company called Nexor initiated the robots.txt reference document to aid early search engines, like WebCrawler, Lycos and AltaVista, to correctly crawl and index page contents correctly within any Website. Today it is estimated that over 90% of global sites have this file placed within their route directly that anyone can see (https://www.nytimes.com/robots.txt, https://www.cnn.com/robots.txt ).
Just a few years ago, the ads.txt file was created by The Internet Advertising Bureau to allow online buyers to check the validity of the sellers from whom they buy for internet fraud detection.
Now comes Scott Yates, a lifelong journalist and entrepreneur. In the past three years, he has devoted most of his time and energy establishing JournalList.net with a mission to introduce and promote the adoption of a new reference document —Trust.txt. This is a file that news publishers will add to their websites to signal their affiliations with other trusted news organizations.
In this 102nd episode of “E&P Reports,” Publisher Mike Blinder speaks with JournalList.net founder and Executive Director Scott Yates about their mission to have the Trust.txt reference document adopted and utilized by journalistic sites worldwide as a means to establish their authority as a trusted, credible, legitimate news outlet.
201 Exploring NOLA Advocate’s digital-only Shreveport expansion into a Gannett market that still prints six days a week.
200 The USA TODAY Best-Selling Books List is back. Meet the new editor, Barbara VanDenburgh.
199 Meet The Washington Post’s new GenZ voice - Renee Yaseen
198 The new Community News and Small Business Support Act
197 Insights into maximizing digital ad revenue — one-on-one with Brock Berry.
196 One-on-one with News Media Canada's Paul Deegan as their country's battle with Big Tech heats up.`
195 Borrell’s latest survey: Ad spend to rise with newspapers hanging in there
194 A quick audit of the top issues facing Danielle Coffey, now 3-weeks in as the new CEO of the News/Media Alliance
193 Gannett CEO Mike Reed on Google antitrust lawsuit
192 One-on-one with Peter Bhatia, CEO of the new nonprofit, free-access Houston Landing
191 NewsGuild President Jon Schleuss on TNG-CWA’s “most active year” of strikes and walkouts
190 One-on-one with the outspoken Evan Brandt, the last reporter left at The Mercury
189 Ballantine enters a Gannett “ghost paper” town, starting a five-day-a-week free, printed tabloid
188 The NPPA’s Mickey Osterreicher. Helping both the police & journalists understand the 1st Amendment.
187 The new MaineJF: Fighting to keep Maine news media pristine and hedge-fund free.
186 A one-on-one with Trust Project CEO Sally Lehrman
185 Guy Tasaka’s takeaways for news publishers from the NAB
184 Philanthropy and local journalism, as seen through the eyes of the giving community
183 Covering multiple major stories simultaneously. One month in the life of the Nashville Tennessean
182 Exploring Ogdensburg, NY’s two years as a 'news desert' and how the community rallied to bring back its voice
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