Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market.
Show Notes:
Whiskey Quickie: Michter's 10 Year Old Single Barrel Bourbon Review (2023) Review
Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?
424 - Why Promote Bottom Shelf and Average Whiskey? on Bourbon Community Roundtable #84
Whiskey Quickie: Jack Daniel's Single Barrel Barrel Proof Rye Review
TWiB: Elijah Craig European Oak For the 2023 Ryder Cup, Pernod Launches the Mary Dowling Whiskey Company, Maker’s Mark Cellar Aged Bourbon
423 - Would Bourbon Be Popular Without Buffalo Trace?
Whiskey Quickie: Belfour Bourbon Finished in Texas Pecan Wood Review
TWiB: Molson Coors Acquires Blue Run Spirits, Marussia Beverages Acquires Watershed Distillery, Maker's Mark Puts Out A 10 Year Teaser
422 - Keeping it Super Premium with Mark and Sherri Carter of Old Carter
Whiskey Quickie: Whiskey JYPSI Legacy Batch 001 The Journey Review
TWiB: Heaven Hill Fills Its 10 Millionth Barrel, Charlois Group Acquires Kelvin Cooperage, Legent Yamazaki Cask Finish Blend
421 - The Growth of Bourbon Tourism By The Numbers with Sean Higgins of Mint Julep Tours
Whiskey Quickie: Dancing Goat Distillery #003 Review
TWiB: Pursuit Spirits Will Be On Whiskey Row, Kentucky Bourbon Trail Adds 4 New Distilleries, Milam & Greene's Latest Wildlife Collection
420 - What's a Cigar Batch? and Finished Whiskeys as Special Releases on Bourbon Community Roundtable #83
Whiskey Quickie: Bluebird Days Whiskey Review
TWiB: Name The Still at Buzzard's Roost, MGP Will Close Its GNS Distillery in Kansas, Green River Full Proof Single Barrel
419 - Making Bourbon Big at Retail with Brad Williams of GoPuff
Whiskey Quickie: Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks Review
TWiB: Sazerac Wins Lawsuit Against Mini Weller Bottles, Evan Williams Launches Bourbon Bootcamp, New Riff Announces Sour Mash Single Malt Project
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