Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market.
Show Notes:
418 - Brand Mysticism with Aaron Goldfarb and Steven Grasse
Whiskey Quickie: Yellowstone American Single Malt Whiskey Review
TWiB: Former Peerless Execs Start Eastern Light, Woodford Reserve and Emirates Plane Bottles, Wild Turkey Announces Master’s Keep Voyage
417 - Is Collectible Whiskey on the Decline?
Whiskey Quickie: Maker’s Mark BEP Bourbon Review
TWiB: Premiumization Is Losing Steam, 2023 Kentucky Bourbon Hall of Fame New Inductees, Booker’s Bourbon Apprentice Batch
416 - Who Needs $500 Bottles and Distillery Tasting Kits on Bourbon Community Roundtable #82
Whiskey Quickie: Jefferson's Marian McLain Whiskey Review
TWiB: Refunds on Duties and Taxes For Export Bourbons, Four Roses To Sell Limited 10 Recipe Tasting Kit, Heaven's Door Releases The Next Decade Series
415 - The Story Behind Wyoming Whiskey with David DeFazio
Whiskey Quickie: New Riff Yellow Leaming Bourbon Review
TWiB: Jack Daniel's Wins in Court Decision vs Dog Toy, A New Documentary Featuring Empire Rye, Buffalo Trace Launches Daniel Weller
414 - The Problem with Bourbon Taxes and Law with Chad McCoy
Whiskey Quickie: Wolves Lot One Single Malt Whiskey Review
TWiB: Virginia ABC Makes Changes to Lottery Process, 3rd Release of Russell's Reserve 13 Year, Launch of Hardin’s Creek The Kentucky Series
413 - How To Make a Whiskey RTD with Flavorman
Whiskey Quickie: Old Forester Bourbon 117 Series Warehouse H Review
Behind The Pursuit: The Effects of Big Bourbon
412 - Will Penelope's Acquisition Lead to More MGP Buyouts? Could Ezra Brooks Work Today? on Bourbon Community Roundtable #81
Whiskey Quickie: Still Austin The Artist Straight Rye Whiskey Review
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