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Show Notes:
If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.
(16:05) Lower your bids
(25:35) Broaden your targeting
(33:05) Try a different bidding strategy
(38:56) Improve your Quality Score
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First 100 Episodes - https://paidsearchpodcast.com/archive/
When to Use Exact Match Keywords (Episode #377)
9 Very Important Questions from Listeners (Episode #376)
What Does a Bad Search Term Look Like? (Episode #375)
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Answering Questions from Listeners! (Episode #372)
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Difference Between Automated & Manual Bidding (Episode #370)
All About Budgets in Google Ads (Episode #369)
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
How Many Keywords Should You Have? (Episode #367)
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Why Are You Getting Traffic But No Sales? (Episode #364)
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
The 4 Phases of Google Ads Success (Episode #362)
How to Manage Risk in Google Ads (Episode #361)
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
359: How To Measure Click Types in Google Ads
358: Answers to Your Google Ads Questions
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