The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.
Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts
Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Master Clarity in Communication
To Niche or Not to Niche: The Pitfalls of Over-Specialization
How to Navigate the New Era of Customer Expectations
How to Translate Your Passion Into Your Purpose
Navigating the Nonfiction Author Journey
How To Create The Life You Want In One Year
Navigating the Performance Paradox
The Art Of Modern Leadership
Fractional CMOs As Strategy Architects
How To Get Back Your Entrepreneurial Freedom
The Impact of Community
The Power Of Mattering
How Fractional CMOs Are Reshaping Business Strategy
Wealth and Ownership Amid A Shifting Global Financial Order
The Five Core Energies For Success
Revolutionizing Design with AI: Exploring the World of Generative Design
Maximizing Your Marketing Impact With Fractional CMOs
Why Agency Owners Should Invest In Other Businesses
Why This Marketing Gap Analysis Is Your Roadmap To Success
Building An Event Strategy That Connects With Your Community
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips