Marketing MasterClass - Psychology in Communication
Business:Marketing
New Year's resolution: invest smarter in my brand. But how exactly?
In this episode we're collecting relevant insights from key marketing gurus and showcasing well documented brand choices to try to answer how to start thinking about our marketing budgets and how to assign them to building our brand salience (which is so darn difficult to explain to our CFO/CEO - as well as to the Performance Marketing, which offers very quick "results" but typically very short-term ones.
Enjoy and let me know your thoughts as always on michal.szaniecki@pentonica.net.
13. Bite-size take-away of Psychology in Communication
12. Pragmatic Toolbox to beef up your communication power
11. Briefly into emotions
10. Metacommunication - saint grail for successful behavior change
09. Peripheral Route: more examples to get the gist
08. Peripheral Route: low attention - high memory capacity & emotions
07. Central Route: its traps and how to overcome them
06. Central Route: high attention - low memory capacity
05. Two routes of communications in detail
04. From brain capacity to two routes of brand communications
03. How humans process communications
02. Why declarative evaluation of brand communications falls short of your expectation
01. Introduction to Marketing MasterClass - Psychology in Communication
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