Everyone fears AI tools will steal jobs, especially in sales.
However, this is far from the truth! These advanced chatbots are here to make our work easier and get things done more efficiently. You just have to learn to use the AI tools and ChatGPT to your advantage.
The host, Donald Kelly, and special guest, David Kreiger, founder of SalesRoads, explain how in this episode. They emphasize the importance of using AI to enhance the understanding of customers and prospects rather than merely automating processes. So, let's dive in and discover the power of composed audio and AI in sales.
Utilizing Chat GPT for Role Playing and Coaching
● Most people find it challenging to use Chat GPT and feel the tool doesn't create exactly what they want.
● Kriger shares why you should give Chat GPT a persona when interacting with the tool and creating content.
● He also provides an example of how sales representatives can role-play with the tool to create buyer personas.
● You shouldn't rely solely on it to build customer profiles and buyer personas. Instead, view AI and Chat GPT as helpful tools within the sales process.
Unveiling the Potential of AI in Marketing
● Donald discusses the introduction of Facebook ads and discovering the impact of incorporating complexity and more details in their ad content.
● They admit their early struggles with Facebook ads but highlight the pivotal role played by grasping the significance of feeding in detail.
● They express gratitude for the eye-opening insights shared by their conversation partner, acknowledging the transformative power of AI tools in generating different iterations of an ideal customer profile.
The Benefits of AI in Crafting Ideal Customer Profiles and Buyer Personas
● The conversation delves into building ideal customer profiles and buyer personas using AI and chat GPT.
● Kriger emphasizes the value of engaging in conversations with the target market to create accurate profiles.
● He also highlights how AI tools can facilitate information generation and effortlessly interact with personas, providing insights that would be otherwise unattainable daily.
The Three Tactical Ways to Use Chat GPT
● Tell Chat GPT who it is: It is still in its early stage, and you have to be as detailed as possible to get the desired results when using the tool.
● Take advantage of Chat GPT: Remember, it's not here to take our jobs! People who know how to use AI tools effectively will be the ones to excel in the sales profession. So, take advantage of this accessible technology and learn how to use it properly.
● Start using AI tools: If you want to create ICP, give it your marketing and buyer's persona information. You can only get good at using the tools by interacting with them and testing what does and doesn't work.
"AI doesn't replace people; it gives you additional capabilities and superpowers." -David Kreiger
Do you want to revolutionize sales performance and succeed in sales strategies? We know you do! So, be sure to follow the Sales Evangelist podcast to hear more from our wonderful guests!
Resources
David LinkedIn
Sales Road website
Sponsorship Offers
Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data.
Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.
2. This episode is brought to you in part by TSE Sales Foundation.
I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
4 Benefits of Having a Sales Trainer | Donald Kelly - 1699
[LIVE COACHING] What Should I Know Before Hiring My First Seller | Cat Hutchings - 1698
5 Things Every Seller Must Master to Be Great! | Donald Kelly - 1697
How to Create Value and Urgency by Asking Better Questions | L'areal Lipkins - 1695
How Time Kills Deals and Ways to Move the Sales Along | Tim Rohrer - 1694
How To Get Over Any Sales Objection! | Marcus Chan - 1693
How to Identify Key Stakeholders and Properly Engage Them | Dave Fink - 1692
This is How BDRs & AEs Should Collaborate In 2023 | Katie Swick - 1691
How to Engage Economic Buyers and Get Them to Talk | Jakub Hon - 1690
Stop Saying "Just Bumping This Up" | Donald Kelly - 1689
The Power of Optionality to Close More Deals | Joe Ardeeser - 1688
Three Things to Make Your Next Discovery Call a Guaranteed Success | David Newman - 1687
A Comprehensive Guide to LinkedIn Content Strategy for B2B Sales Pipeline Expansion | Megan Killion - 1686
7 Financial Metrics Sellers Must Know to Build Pipeline with the C-Suite | David Graswick - 1685
How to Think, Act and Perform Like the Top 1% Earners | Doug C. Brown - 1684
Three Phone Strategies I've Mastered to Consistently Build Quality Pipeline | Jeremy Chen - 1683
Upskilling New Team Members for Better Results | Will Diaz - 1682
"I Am Not Interested!" | Donald Kelly - 1681
Mastering the Discovery Call | Jessica Schultz - 1680
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show