Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.
In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:
I think you will enjoy this holistic view on SEO as much as I did!
Key Highlights
[01:23] Introduction of Podcast Guest, Hilary Angrove
[03:42] Hilary's Journey to Digital Marketing
[09:48] Keyword Research As An SEO Pillar
[12:05] Search Intent
[12:54] Warming Up the Buying Journey
[17:58] How Hilary Determine Keyword Difficulty
[20:30] Things to Consider in Keyword Research and Intent
[28:47] Non-Seo Form of Marketing You Can Invest To
Notable Quotes
Guest Links:
Links Mentioned:
Learn More:
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New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
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