Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.
In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:
I think you will enjoy this holistic view on SEO as much as I did!
Key Highlights
[01:23] Introduction of Podcast Guest, Hilary Angrove
[03:42] Hilary's Journey to Digital Marketing
[09:48] Keyword Research As An SEO Pillar
[12:05] Search Intent
[12:54] Warming Up the Buying Journey
[17:58] How Hilary Determine Keyword Difficulty
[20:30] Things to Consider in Keyword Research and Intent
[28:47] Non-Seo Form of Marketing You Can Invest To
Notable Quotes
Guest Links:
Links Mentioned:
Learn More:
What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth