Rebecca Colett spent most of her professional career in analytical and leadership positions at some of the best-known financial and tech companies in America, including Morgan Stanley Smith Barney, GE Capital, IBM, and Red Hat. But that didn’t quench Colett’s professional passion, so the Detroit entrepreneur and her business partner started a caregiving business, teaching themselves the craft of cultivation and product manufacturing. They learned it well enough that in 2019 they expanded that caregiving business into a licensed grower and product manufacturer – Calyxeum - that grows flower and creates edibles, concentrates, topicals, and other products, and employs 20 people.
In this episode, Colett will share:
-How she used her finance, tech and analytics background in cannabis
-How she bootstrapped her business after an unsuccessful capital raise attempt
-How to bounce back and raise capital successfully after not succeeding to raise capital the first time
- How to scale a caregiving operation into a thriving business
- How small businesses can use the power of branding to compete with big businesses
Who is Rebecca Colett?
Rebecca Colett is the co-founder and CEO of Calyxeum, a cultivation and product manufacturing business headquartered in Detroit. Colett and her business partner LaToyia Rucker launched Calyxeum in 2019 after several years as registered Michigan caregivers. Colett has also served on the national board of National Organization for the Reformation of Marijuana Laws, and as Committee Chair for the National Cannabis Industry Association. Before cannabis, she launched a successful gym franchise, and held analytical and leadership posts at Morgan Stanley Smith Barney, GE Capital, IBM, Red Hat and other well-known American companies.
From Pioneer to Public Exchange: How a Cannabis Tech Company Created a Road Map for Others
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Gridiron to Ganja: How Lessons Learned on the Field Shaped the Highsman Strategy
Equity Equalizer: How the MCBA is Shaking up National Cannabis Policy
From Boots to Bud: How a Mainstream Retail Pro Rebuilt The Source
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Creating a Cannabis Business Community: How Cassandra Farrington Built MJBiz
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Nu Horizons: How One Entrepreneur is Expanding Social Equity Access in Cannabis
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Decontaminate This: Willow Industries' Plan to Make Dirty Cannabis Obsolete
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Quick Pivots: How One Arizona Operator Went from Med to Rec in 3 Days
Consumers & Cannabinoids: How Tracking Trends can Keep Extractors Ahead
Voices of the Industry: A Special Seed to CEO featuring Speakers from MJBizCon
Simply Pot & Politics: How Social Activism Aided Wanda James' Cannabis Success
Marketing Mixer: How a Quest for Answers Resulted in a New Cannabis Association
From Grub to Greens: Why Dutchie Took Cannabis Ordering Online
Elev8ed Entrepreneurship: How to Build the Green American Dream
Phenotypes & Partnerships: How Cookies Became an International Brand
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