The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova
About the Book:
From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth.
In the war for customer acquisition, businesses invest millions of dollars to improve customer experience.
They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns.
According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run.
The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time.
Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and C-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale.
It’s not enough to know that happy employees equals happy customers.
You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes.
In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you’ll learn:
Employees are the heart of your business. If you want to remain competitive in today’s marketplace, investing in people is no longer a nice-to-have, but rather a must-have.
About the Author:
Tiffani Bova is the global growth evangelist at Salesforce, a bestselling author, a highly sought-after international keynote speaker, and a podcaster.
Her previous book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (featured on episode 241 of The Marketing Book Podcast in 2019) is a Wall Street Journal bestseller and has been translated into 10 languages.
Tiffani is ranked on the current Thinkers50 list of the world’s top management thinkers and has appeared on MSNBC, Bloomberg, and Yahoo! Finance, and is a contributor to publications including Harvard Business Review, Forbes, and Entrepreneur.
As host of the podcast, What’s Next! With Tiffani Bova, she interviews really smart people [including several authors whom I’ve had the honor of interviewing] about what’s next for companies and individuals as they look to innovate and grow.
Prior to working with Salesforce, she was a sales, marketing, and customer service executive for startups and Fortune 500 companies.
She also spent ten years at Gartner, the world's leading IT research and advisory firm, as a distinguished analyst and research fellow where she helped companies such as Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, and Amazon Web Services to expand their market share and grow their revenues.
And, interesting fact – she grew up in Hawaii and she and President Obama attended the same high school!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/experience-mindset-tiffani-bova
453 The Ultimate Customer Experience by Scott McKain
452 Account Based Growth by Bev Burgess
451 Decisions Over Decimals by Oded Netzer
The State of Marketing Books with Josh Bernoff
450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott
449 Build A Better Business Book by Josh Bernoff
448 The Insight Book by Anthony Tasgal
447 Never Lose an Employee Again by Joey Coleman
446 The Human Experience by John Sills
445 Go Big Or Go Home by Diana Kander
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
442 Do It! Selling by David Newman
441 Breakout Brands by Jared Schrieber
440 Seeing The How by Allen Adamson
439 The Smart Branding Book by Dan White
438 The Frictionless Organization by Bill Price
437 Email Marketing Rules by Chad White
436 The Future Normal by Rohit Bhargava
435 Entrepreneurial Marketing by Philip Kotler
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips