Jeff van de Zandt is a creative through and through: graphic designer by trade, Co-Owner and Director of Workshop Creative: a company dedicated to advertising theatre and live shows; and viral TikTok content creator.
Jeff, having worked in large agencies, was over and overwhelmed by the fast paced, grind-centric environment he had spent much of his twenties in. He would leave and found his own agency in Workshop Creative with Ash, his best mate, tagging along shortly after. Under their Co-Ownership, Workshop Creative has been responsible for promoting various live shows including School of Rock: The Musical, Moulin Rouge, and even Disney’s Hamilton.
Jeff fell into the world of social media influencer-ship during one of Melbourne’s lockdowns (who’s counting, amirite?). Jeff originally was posting lip-syncing videos on the now defunct app DubSmash, until a friend of his told him to jump on the TikTok bandwagon. It only took Jeff three videos before his first viral hit featuring him lip-syncing to a remix of the infamous clash between a journalist named Andrew (or Adam according to Jordan) and PM Scott Morrison. Since then Jeff has seen his success on the platform grow leading him to work with the likes of Milo, DoorDash, and more.
Get all the links mentioned in the episode here: bit.ly/246-JeffvandeZandt
SKIP THROUGH THE EPISODE:
00:24 - Guest introduction & The Milo Incident
02:04 - Jeff’s parents
04:45 - Earliest memory & The Philippines
10:53 - Lessons from childhood
12:38 - Parental influences
14:50 - Why theatre marketing?
18:11 - Golden principles at Workshop Creative
23:50 - TikTok: why Jeff is on it & what marketers miss
30:34 - Why Jeff is a managed influencer
32:44 - In-app shopping
35:49 - Workshop Creative: how Ash got on board & the goal
40:30 - What stays the same in theatre marketing
42:23 - Drawbacks of specialisation
44:40 - The future of Workshop Creative
46:49 - Inspiration from other countries
49:57 - Questions: the ideal & not so ideal (SHORT CLIP)
52:35 - Book recommendation
54:41 - Documentary recommendation
56:01 - Guiding quote
Blake Pavey: Comedian and TikToker
Blake Pavey on TikTok’s domination and what he likes and hates about the app
Chris Stokel-Walker: Author and Journalist
TikTok and The CCP: their relationship - Chris Stokel-Walker
Matt Vs Japan of Refold
Matt Vs Japan on the business of language learning and the future of Refold
Joel Murphy of Eightcap
Lessons from breaking up an insider trading scheme - Joel Murphy of Eightcap
Shamini Rajarethnam of Rationale
Pivoting from B2B to D2C - CEO Shamini Rajarethnam of Rationale
Chris Do of The Futur & Blind Inc.
Chris Do of The Futur on how online creators & influences are better at reaching modern audiences
Zed Nasheet of ZED Real Estate
Zed Nasheet of ZED Real Estate on his online content
Ed Hodge of MiHIGH
$1M in 4 months: tips from Ed Hodge of MiHIGH on how to CRUSH eComm marketing
Linktree Co-Founder & President Anthony Zaccaria on the highs and lows of Linktree
Anthony Zaccaria of Linktree
Hayley Worley of The Sheet Society
Hayley Worley on what makes The Sheet Society different from the rest
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