Jeff van de Zandt is a creative through and through: graphic designer by trade, Co-Owner and Director of Workshop Creative: a company dedicated to advertising theatre and live shows; and viral TikTok content creator.
Jeff, having worked in large agencies, was over and overwhelmed by the fast paced, grind-centric environment he had spent much of his twenties in. He would leave and found his own agency in Workshop Creative with Ash, his best mate, tagging along shortly after. Under their Co-Ownership, Workshop Creative has been responsible for promoting various live shows including School of Rock: The Musical, Moulin Rouge, and even Disney’s Hamilton.
Jeff fell into the world of social media influencer-ship during one of Melbourne’s lockdowns (who’s counting, amirite?). Jeff originally was posting lip-syncing videos on the now defunct app DubSmash, until a friend of his told him to jump on the TikTok bandwagon. It only took Jeff three videos before his first viral hit featuring him lip-syncing to a remix of the infamous clash between a journalist named Andrew (or Adam according to Jordan) and PM Scott Morrison. Since then Jeff has seen his success on the platform grow leading him to work with the likes of Milo, DoorDash, and more.
Get all the links mentioned in the episode here: bit.ly/246-JeffvandeZandt
SKIP THROUGH THE EPISODE:
00:24 - Guest introduction & The Milo Incident
02:04 - Jeff’s parents
04:45 - Earliest memory & The Philippines
10:53 - Lessons from childhood
12:38 - Parental influences
14:50 - Why theatre marketing?
18:11 - Golden principles at Workshop Creative
23:50 - TikTok: why Jeff is on it & what marketers miss
30:34 - Why Jeff is a managed influencer
32:44 - In-app shopping
35:49 - Workshop Creative: how Ash got on board & the goal
40:30 - What stays the same in theatre marketing
42:23 - Drawbacks of specialisation
44:40 - The future of Workshop Creative
46:49 - Inspiration from other countries
49:57 - Questions: the ideal & not so ideal (SHORT CLIP)
52:35 - Book recommendation
54:41 - Documentary recommendation
56:01 - Guiding quote
You NEED amazing product to grow an amazing business - Max Hertan of Megaphone Marketing & Silvi
Tommy Bugg of ZOOZ Group
Exciting talent & how to find them - Tommy Bugg of ZOOZ Group
Justin Webb of AgriWebb
How the digitisation of farming is helping farmers and saving the planet - Justin Webb of AgriWebb
Christian Hull: Comedian & Social Media Giant
Christian Hull explains why radio is dying
Between Two Marketers - Jessica Cook of Square
Michael Nuciforo of Thrive
Small business banking doesn’t need to suck - Michael Nuciforo of Thrive
Max Price of Laughscape App & Priceless Productions
Laughscape App: Imagine Calm, but funny - Max Price on the story behind the app
Between Two Marketers - Kate Howard of The Sheet Society
Nathan Yun of Paire
The problems with socks and how this company solves them - Nathan Yun of Paire
Between Two Marketers - Lia Ang of Eva
Ahron Young of Ticker
“There has to be a price on news. Journalists cost money” - Ahron Young on how he made Ticker profitable
Luke Kidgell & Lewis Spears: comedy out of lockdown
Luke Kidgell and Lewis Spears on the changing landscape of online content
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