Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?
Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.
With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.
Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma
453 The Ultimate Customer Experience by Scott McKain
452 Account Based Growth by Bev Burgess
451 Decisions Over Decimals by Oded Netzer
The State of Marketing Books with Josh Bernoff
450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott
449 Build A Better Business Book by Josh Bernoff
448 The Insight Book by Anthony Tasgal
447 Never Lose an Employee Again by Joey Coleman
446 The Human Experience by John Sills
445 Go Big Or Go Home by Diana Kander
444 The Experience Mindset by Tiffani Bova
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
442 Do It! Selling by David Newman
441 Breakout Brands by Jared Schrieber
440 Seeing The How by Allen Adamson
439 The Smart Branding Book by Dan White
438 The Frictionless Organization by Bill Price
437 Email Marketing Rules by Chad White
436 The Future Normal by Rohit Bhargava
435 Entrepreneurial Marketing by Philip Kotler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips