Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.
Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96
Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/
Kazuo is here:
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177
Mark is here:
http://www.instagram.com/markpollard
Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson
On Being On The Spectrum - Archana Iyer, Group Strategy Director
The State Of Effectiveness - David Tiltman, WARC
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary
CMO Secrets from Uncensored CMO's Jon Evans
What Are Your Planning Superpowers? with Lucky Generals's Co-Founder Andy Nairn (Also Our Next Masterclass Teacher)
Real Talk For Australian Planners Thinking About Their Strategy Careers - Mark interviewed by Siona Singletary, R/GA
5 Trends for 2023 In 25 Minutes with Rob Engelsman, Quick Study - The Sweathead Trend Bender Series
5 Trends for 2023 In 25 Minutes with Chike Ume, EssenceMediaCom - The Sweathead Trend Bender Series
5 Trends for 2023 In 25 Minutes with Vayner - The Sweathead Trend Bender Series (Olayinka Ajibola & Hayley Grant, Vayner)
5 Trends For 2023 In 25 Minutes with Will Poskett, Defiant - The Sweathead Trend Bender Series
7 Career Planning Exercises For 2023 and Happy Anniversary To Sweathead
A Day In The Life Of A CSO Who Became A CEO - Justin Graham, CEO M&C Saatchi Group
Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's
7 Strategist Affirmations And A Heads-Up About What Sweathead Is Up To This Year
When A Head Of Strategy Heads To Hospital Because Of What's Happening In His Head - Thom James, One Green Bean
How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer
The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential