Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?
If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!
Key Highlights
[02:19] Introduction of Podcast Guest, Eli Schwartz
[03:38] How Eli Got Into SEO
[06:45] Going Beyond Keywords
[10:10] How to Identify SEO Opportunities
[14:23] Types of B2B Companies that Best Fit SEO
[19:03] Eli's Definition of Investing
[22:17] Productled SEO
[24:19] Example of Succesful Businesses
[28:27] Programmility and Scalability
[29:56] Things People Overlook SEO
[34:12] Smarter AI in SEO]
[35:26] Final Advice
[37:43] Connect with Eli
Notable Quotes
Learn More:
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
LinkedIn Profile Recommendations ... for _High School_ Students?!?! (Yes, They Apply to YOU, Too!)
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
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