Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?
If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!
Key Highlights
[02:19] Introduction of Podcast Guest, Eli Schwartz
[03:38] How Eli Got Into SEO
[06:45] Going Beyond Keywords
[10:10] How to Identify SEO Opportunities
[14:23] Types of B2B Companies that Best Fit SEO
[19:03] Eli's Definition of Investing
[22:17] Productled SEO
[24:19] Example of Succesful Businesses
[28:27] Programmility and Scalability
[29:56] Things People Overlook SEO
[34:12] Smarter AI in SEO]
[35:26] Final Advice
[37:43] Connect with Eli
Notable Quotes
Learn More:
How to Create Content That Ranks on Search [Neil Sheth Interview]
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
Want to Monetize Your Social Media Influence? Listen to This.
How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
Content Creation Should be a TEAM Effort
How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
Paid Social Media Advertising & Influence: What You Need to Know
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
Business Success Begins by DOING
Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
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