Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.
On this episode of Promote Yourself to CEO:
3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.
10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.
12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?
14:53 - Let’s take a look at conversion rates of some other popular promotional methods.
22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?
27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.
31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.
34:55 - Remember this about each product, program, or service you create for your business.
Show Links
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The Content of Starting a Podcast: Keep it Strategic
The Logistics of Starting a Podcast: Keep it Simple
The Power of a CEO Debrief with Tara Newman
Does Your Business Practice Gratitude?
Announcing the CEO 90 Day Planner!
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Let's set goals you can follow through on for 2020!
Is Your Business By Design?
What does your dream life look like in 2020?
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How Tarzan Kay Pivoted Her Business with Success
True Story! How Long It Took To Transition from 1x1 to Group Programs
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