Not Your Average Online Marketing Podcast
Business:Marketing
What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
040. 7 Strategies To Grow Your Email List
039. What To Do When a Launch Goes Sideways
038. Creating a Full Time Low Ticket Product Biz With Hallie Sherman
037. The Low Ticket Ecosystem
INFO SESSION: Enrollment Open For The Incubator Group Coaching
036. Turning a $37 Workshop into a $10k Profit Launch
035. The Importance of Values & Mission in Your Business
034. Can Low Ticket Be Profitable?
033. The 90 Day Automated Sales Plan
032. My No-Launch 1:1 Client Attraction Process
031. 5 Ways to MANIFEST More Money In Your Business
030. My Facebook Ads Aren't Working, Now What?
029. Email Marketing that DOESN'T Suck With Bobby Klinck
028. If I Had To Start Over, Here's How I'd Do It
027. Facebook Ads for Listbuilding
026. How We Sold Out Our Coaching Program Without a Launch
025. The Importance of CONSISTENT List Growth & How To Do it
024. Getting 400 PAYING Leads for a Launch with Marisa Cummings
023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months
022. Lessons from a NEARLY Failed Launch
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