What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 115: Why We Shut Down Our $80k A Year Membership
HSH 114: 0 to $9,500 With a Small Audience
HSH 113: Behind the Scenes of Our Black Friday Promotion
HSH 112: Rocking Sales Calls with Aandra Bohlen
HSH 111: Fear, Failure & Feelings with James Wedmore
HSH 110: How to Get a Professional Sales Page on the Cheap
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
HSH 108: When is the Best Time to Launch a New Product?
HSH 107: What to Do When You’re Feeling Uninspired
HSH 106: Building a Listbuilding Machine
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
HSH 103: How To Outsource
HSH 102: The 4-Step Process to Beat Overwhelm
HSH 101: 5 Lessons I’ve Learned From My Mastermind
HSH 100: How I’d Make $10k From Scratch
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
HSH 098: What To Do When Your FB Ads Won’t Convert
HSH 097: Crafting Converting Offers with James Schramko
HSH 096: Creating an Editorial Calendar with Lacy Boggs
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