In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities.
Follow the Host:
Collin Mitchell (Partner, Leadium)
Our Episode Guest:
Carl Cox (CEO, 40 Strategy)
Sponsored By:
Leadium | The leader in outbound sales appointment setting
*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
#608 S2 Episode 477 - THE MYSTERY OF MASTERY: Determining Your Mastery Timeline
#607 S2 Episode 476 - DEFAULT MODE OFF: Switching Up the Ways of the Winback Communication
#606 S2 Episode 475 - OUT-BALANCED: Balancing the Leads in an Outbound Channel
#605 S2 Episode 474 - WHO YOU WON & LOST: Understanding Winback Prospects on a Personal Level
#604 S2 Episode 473 - VANITY FAIR: What Metrics Really Matter in Social Selling
#603 S2 Episode 472 - PROCESS FOR THE MASSES: Creating the Right Process to Hire the Right People
#602 S2 Episode 471 - TURNOVER IS OVER: Personalized Selling’s Impact on Sales Roles Turnover
#601 S2 Episode 470 - AND HERE WE ARE NOW: Finding Your Promotional Path
#600 S2 Episode 469 - SOONER OR LATER: Everybody’s Going to Evangelize Sooner or Later
#599 S2 Episode 468 - OLD BUT GOLD: The True Power of Cold Calling with Nancy Calabrese
#598 S2 Episode 467 - NEITHER RIGHT NOR WRONG: The True Thing that Matters When Selling
#597 S2 Episode 466 - 2ND STAGE INVOLVEMENT: Founder-Led Sales and The Beginning of Sales Hiring
#596 S2 Episode 465 - CONNECT WITH WHO? Lesser Connections, More Conversations
#595 S2 Episode 464 - LET’S MAKE IT EASY: DISC Selling Strategy That’s Easy
#594 S2 Episode 463 - DO IT YOURSELF: The Basics of Founder-Everything-Sales
#593 S2 Episode 462 - HARDCORE? NOPE: Is Personality-Based Selling Really That Hard?
#592 S2 Episode 461 - SOCIALIZE THE RIGHT WAY: The Problem with Outdated Playbooks, and What To Do Instead
#591 S2 Episode 460 - NEW NORMAL: Normalizing and Continuing Evangelism
#590 S2 Episode 459 - STARTUP, RAMP UP, SCALE UP: The Three Stages Of Founder Involvement In Sales
#589 S2 Episode 458 - STONE COLD: Personalizing A Cold Call While Staying True To Its Goal
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