In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities.
Follow the Host:
Collin Mitchell (Partner, Leadium)
Our Episode Guest:
Carl Cox (CEO, 40 Strategy)
Sponsored By:
Leadium | The leader in outbound sales appointment setting
*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
#588 S2 Episode 457 - CRUISE CONTROL: Different Levels Of Control Over Champion And Buyer Types With DISC
#587 S2 Episode 456 - BIG NO-NOs: How To Stop Sending Terrible DMs and Horrendous Emails
#586 S2 Episode 455 - BE A PRO: Applying Personality-Based Selling Like A Pro
#585 S2 Episode 454 - YOU’VE BEEN WARNED: Create A Strategy And Process Based On The Individual With Kevin Warner
#584 S2 Episode 453 - THANKS 4 ASKING: Questioning Behavior Between The 4 DISC Quadrants
#583 S2 Episode 452 - FIT N’ RIGHT: Assessing If The Outbound Channel Is A Good Fit Or Not
#582 S2 Episode 451 - PURELY HUMAN: The Human’s Crucial Role In Evangelism And Sales
#581 S2 Episode 450 - THERE’S AN EASY WAY: The Not-So-Complicated Side Of Personality-Based Selling
#580 S2 Episode 449 - TRACTION, NOT CONVERSION: The Problem With Appointment-Based Metrics
#579 S2 Episode 448 - DEEP DOWN INSIDE: Increasing Results By Understanding The Buyer On A Deeper Level
#578 S2 Episode 447 - BREAK IT, CHANGE IT: Dealing With The Broken Activity Mindset
#577 S2 Episode 446 - FOOTPRINTS ON THE WEB: Alternative Ways Of Finding A Person’s Digital Footprint
#576 S2 Episode 445 - POCUS ON YOUR SALES: Understanding Pocus’ Function As A Product-Led Sales Platform
#575 S2 Episode 444 - AND THE MENU TODAY IS… Assessing The Various SDR Team Compositions
#574 S2 Episode 443 - THOUGHT LEADER: Why A Chief Evangelist Should Be A Separate Entity
#573 S2 Episode 442 - POTENT INTENT: Intentional Management Of Founder-Led Sales
#572 S2 Episode 441 - OUT OF THE BOX: Leaving Behind Your Default Message
#571 S2 Episode 440 - PART-TIME SDR: The Future Of Sales Development Vs. Full-Time SDRs
#570 S2 Episode 439 - OVERWHELMINGLY GOOD: The Balance Of Overwhelming Value And Overly Aggressive Pitches
#569 S2 Episode 438 - GO OR THROW? Hypothetical Approach Of A Business Idea’s Feasibility
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