More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
#977 The Four "C"s of Accountability
#976 Find the Best Solution
#975 Find Your Niche
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#971 Influence Marketing
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
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