More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
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