Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By clearly demonstrating the need for change and getting everyone onboard, Ruth has been able to minimize resistance and achieve organizational success much more quickly when implementing new processes and practices. Listen as Ruth shares how she landed in marketing, provides her thoughts on how marketing is perceived today compared to how it was perceived in the past, and highlights the importance of volunteering and giving back to those in need.
#37 Why Did Terminus Buy BrightFunnel?
#36 An Interview with Andrew Gaffney, Publisher, Demand Gen Report
#35 Reinventing the Use of Webinars for Demand Generation
#34 An interview with Mark Godley, President of LeadGenius
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
#32 The Rise of the ABM Manager
#31 Marketing Automation for Dummies with Mathew Sweezey
#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
#29 Analytics: How to Keep Score of Your Marketing Success
#28 How to Implement Lead Nurturing Programs
#27 An Interview with Leadspace CEO Doug Bewsher
#26 How to Implement a Lead Scoring System
#25 How To Implement a Demand Funnel
#24 The 5 Principles of Successful Lead Management
#23 Why is there a New Demand Waterfall?
#22 Mo Money, Mo Problems
#21 The Future of CRM
#20 It’s Showtime Folks
#19 I Have a Super Power
#18 A Pow Wow With Chief MarTech
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