Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By clearly demonstrating the need for change and getting everyone onboard, Ruth has been able to minimize resistance and achieve organizational success much more quickly when implementing new processes and practices. Listen as Ruth shares how she landed in marketing, provides her thoughts on how marketing is perceived today compared to how it was perceived in the past, and highlights the importance of volunteering and giving back to those in need.
#17 Marketo CEO Steve Lucas’ First 100 Days Report
#16 How Uberflip® Reinvented Content Marketing for You
#15 Why Video Should Be In Your Marketing Mix
#14 The Life of a Marketing Automation Manager
#13 How the Pros Do Lead Management
#12 Marketing Priorities at GE Oil & Gas
#11 The State of Marketing Automation with SiriusDecisions
#10 Marketing Automation Adoption Trends & Insights
#9 Modern Marketing Insights from a Jedi Master
#8 Keeping it Weird in Austin @ Sirius Tech Exchange
#7 Now the ‘M’ in “ABM” stands for Marketo
#6 The Role and Responsibility of a Marketing Operations Leader
#5: Are Today's Marketers Tomorrow's CEO?
#4: Direct Mail Innovations for Eloqua and Marketo
#3: The Rise of Marketing Operations as a Critical Business Function
#2: The Value of Aligning Sales and Marketing
#1: The Rise of Account Based Marketing (ABM)
#0: DemandGen Radio Welcome - The Pulse on Modern Marketing Methods & Technologies
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