Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value.
Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heidi delves into current architectural trends, including energy-efficient homes, tech integration, and the balance of open and private spaces. Discover color trends such as white walls and dark gray exteriors, while timeless elements like stone and brick endure.
Heidi also introduces the Realtor Think Tank Summit, a free event covering mindset, business growth, marketing, and insights from home stagers and inspectors.
“The quality of the questions you ask is the quality of the answers that you'll receive.” - Heidi Bolyard
Three Things You'll Learn:
Resources Mentioned in the Episode:
How to Win Friends and Influence People- Dale Carnegie
Connect with Heidi Bolyard:
Sold by Design
The Realtor Think TankConnect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Why Updated Appraisals Can Be Helpful When Selling A Luxury Home Versus Online Evaluations w/Mark Morgan
Why Adapting to Diverse Markets Brings Greater Success w/ Richard Silver
How to Bring Value with Visuals & Knowledge of the Market with Keeping Current Matters
Video Tips & Secrets from the Top Real Estate Video Influencer in the Country w/Christophe Choo
Global Real Estate Trends and Digital Marketing Tips w/Stephanie Anton
How to Establish Ourselves As Experts & Have Clients Coming to Us w/Glenn Twiddle
How to Attract More Referrals and Use Video Marketing to Build Authority & Trust w/Christine Carlo George
How to Build Confidence & Competence in Luxury Real Estate w/Dean Cottrill
From Contact to Contract: How to Build Relationships, Engage With People & Market Yourself at a High Level w/ Saul Klein
How You Can Use Video to Position Yourself and Attract More Clients w/ Sue “Pinky” Benson
The Three Things that Separate Successful Teams from the Rest w/Steve Olson
How to Appeal to More International, High Net Worth Buyers w/Jim Park
How We Can Buy & Sell Real Estate Better Through Technology w/Simon Chen
How to Raise the Client Service Bar & Protect Our Industry from Disruptors, Discounters and Doubters w/Joseph Rand
The Secrets of Mastery & Marketing in Luxury w/Josh Smith
Building Credibility & Developing Your Exit Strategy w/Sharran Srivatsaa
Why Local Community Involvement Is the Best Type of Branding w/ Katherine Bordelon
Why Improved Customer Experience Is the Next Industry Disruptor w/Nick Bailey, CEO of Century 21
Leveraging Your 'Social Capital' to Grow Your Luxury Business w/ Meghan Barry & John Brian Losh from Who's Who in Luxury Real Estate
Location, Details & Bringing Value in Luxury w/Lesli Akers, President of KW Luxury International
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