From the World Wildlife Fund, Sheila Bonini, Senior Vice President of Private Sector Engagement, Erin Simon Director of Sustainability R&D, and Linda Walker Director of Responsible Forestry and Trade sat down with Laura at the Sustainable Brands conference 2019 in Detroit to talk about their plastics initiative.
ReSource: Plastic is a newly launched WWF activation hub to help companies realize their plastic waste commitments and turn those commitments into meaningful and measurable action. According to the WWF, as few as 100 companies can prevent 10 million metric tons of plastic waste!
The WWF’s vision: No plastic in nature by 2030 – but that doesn’t mean completely getting rid of plastic.
At the same time, Linda Walker is focusing on trade offs – ensuring we aren’t creating new problems when solving for one (i.e. solving for plastics with unintentional consequences for forests).
Sustainable Brands is the first worldwide community of innovation and sustainability brands and organizations. ZWC attended SB19 Detroit and this is the sixth episode of the series.
Music Credits: Open Those Bright Eyes Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/About P&G’s Approach to Citizenship
84. Biotech: Sustainable Innovations
83. Recycling Waste Water
82. Home Renos
81. Sandor Katz: Fermentation Revivalist
80. Zero Waste in Hawaii
79. Ocean Legacy Foundation
78. Zero Waste in Hong Kong
77. Recycling Coffee Cups
76. Data Reporting on Sustainability
75. Green Philly
74. Sustainable Remark Glass Studio
73. Ray C. Anderson Foundation
72. Fats, Oils, & Grease Waste
71. Secondhand with Adam Minter
70. The Strumbellas
69. Managing Waste Services With Elytus
68. Enzymes Breaking Down Plastic
67. Microplastic In Our Atmosphere
66. Zero Waste Buildings
65. Plastic in the Arctic
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