Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. GSA enables $60 billion in sales annually to federal, state, and local governments – a massive opportunity for suppliers in dozens of categories. How can you use the updated platform to your benefit, and what pitfalls should you watch out for? Get the latest on these important developments as we talk to Josh Royko, GSA’s Director of Acquisition Oversight, and Lloyd Wood, Senior Enterprise Account Sales Manager at GfK Etilize.
Guests:
Resources: www.etilize.com
More on this episode:
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
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